So what does it take to get a business firing on all cylinders? Should you consider coaching or is there an alternative to baring your soul?

• Do you want more profit from your business?

• Do you want business to be easier and less stressful?

• Do you want customers to be happier?

• Do you want to build your organization?

• Do you want to let someone else take on the burden?

• Do you want to take the holiday time?

• Do you want to work less hours?

• Do you want to choose when you want to work?

• Do you want to take time to plan your goals for the future?

• Do you want to determine your own destiny?

Business keeps changing; what with new techniques and guidelines so you can improve yourself, be happier, more focused and so on, but to the majority it just doesn’t make sense. So much effort and not enough reward. Take a minute to consider why you got started in the first place. Your dreams, ambitions and goals seemed almost within reach, but why has it become so drawn out, so technical? Business was simpler, but now, in order to compete, business owner must be multi skilled and very proficient. If not he/she is destined to endure a frustrating business life.

Working practices, the Internet, technology, PR and marketing, and sales all require significant awareness.

Working Practices now include:

• Home Workers

• Remote Workers

• Networked Offices

Marketing and PR:

• Internet

• PR Newswires

• Blogs

• E-Zines

• Search Engine Optimisation

• Web Pages

• eBooks

• Web Chat

• Video


• Telecoms

• VoIP

• Software, CRM

• Contact Centers

All the above practices require a new-found integrated knowledge of technology and technique, one cannot properly function without the other.

To many people they would not know that search engine optimization could have an effect on the number of people you speak to via the internet, not just browsers or that a business could expand its expertise by employing staff in other countries whilst maintaining its current base in its original country, even telephone calls can be transferred without cost to anywhere in the world. The boundaries have broken down and now there are none.

To compete we must all use the resources that our competition has at their disposal, however, “he who is the most creative” wins. Today we have to understand that is the technology that will prevail and aid our success. We must all ensure that the systems we use can work together and that they can be stretched to capacity for our benefit. This must be the overriding factor all businesses should pursue.

Technology was designed to make our lives easier and to help us make money. Most businesses have a website, telephone system and a PC network. With a few adjustments any business can be helped to thrive. The skill is to combine technology to create a business process as well as achieving success as a manager and motivator of staff.

Typical Coaching

Business, executive and corporate coaching has expanded over the past 10 years into a multi-million pound industry. It is possible to conduct coaching sessions at work, home or even at holiday destinations and some, not so welcoming, such as boot camps. But, nevertheless coaching is here to stay. But, does typical coaching mean admitting defeat or does it mean that you’re ready to take your business to the next level?

Either way, when it comes to coaching, the business owner must expose an amount of information about his or her person and their business. This presents situation that the problems which are prevalent within the business are due, on the face of it, to the personality of the owner and his or her business acumen.

Business Systems

Perhaps it may be down to personalities why the business is experiencing problems, however, there is one major factor which is never looked at or reviewed, and that is the technology. This is mainly due to the lack of expertise in this field and by that I mean a combined awareness of technology and how it affects business processes.

Every business man or woman is expected to be fully aware of all of the connotations and implications of technology, irrespective of any training. What makes matters worse is that many businesses are virtually shamed into not buying new technology and the common excuse is that the company is too busy or can’t be bothered to investigate new equipment. This negative relationship between “business and technology” will continue as there is no expressed correlation between weighing up business process in conjunction with technology process. The problem seems to start quite early in life i.e. at school. IT studies and Business Studies are two separate GCSE qualifications however in reality the crossover is immense.

One only has to look at the role of the IT Manager; his job descriptions states he is to ensure the smooth running of IT systems etc. It does not state that he must present financial solutions to business problems, nor does it state that he must redefine the business processes of the organization in order to increase profitability, if it did the IT manager would be running the business! I accept that large organisations may have IT Directors who are capable of undertaking such a task, however, in the main, smaller companies do not have personnel who would be capable of such a task simply due to inexperience.

Our view is that before a business decides to employ the services of a business, executive or corporate coach, they first review their technology. There are many beneficial reasons to do this, however perhaps the main one is that the emotional strain of admitting or accepting that there is a personal problem can be hard to come to terms with.

Technology has no feelings!

If a business can be assured that their technology is working at the optimal level along with productivity and performance, then it may be a great opportunity to take your business to a new level by engaging and executive or corporate coach. Consider the following:

• According to Vodafone, not responding to an e-mail within two hours can cost a business £18,000 per annum.

• Home workers 21% more productive than office-based workers.

• Technology training increases knowledge by 21%, minimises errors and saves approximately 1 hour per day.

• Integrated solutions, i.e. CRM, telephone systems and contact software can increase productivity by as much as 100%+.

The statistics are endless about the return on investment relating to technology and training, however the only person the businessman and has to rely upon to provide him with advice and information is that of a salesman, selling his product for his targets!

Over the years a mutual distrust has evolved between those who know and those who need to know i.e. the salesman and the customer. Because of this distrust, there is a reluctance on behalf the business owner to investigate the possibilities of technology due to (a) no one has enough experience or time and (b) the resistance to believe the salesman.

There needs to be a general change in the approach from vendors. Whilst this would be difficult at first there is a win-win scenario. The buyer can see the benefits and the vendor increases his presentation statistics (i.e. the more people they present to the higher likelihood they will connect with someone who want to buy).

If a change in the relationship does not occur then the long-term impact of poor and uninformed decisions will prevail.

It has been said many times that the rise of technology is no different or dissimilar to that of the industrial revolution, and the present day this means that organisations must continue to absorb the importance that technology plays in affecting financial results.

Technology Performance Coaching

As mentioned earlier, there is an expectation for business owners to know what technology can do and how to implement it and merge it into a business process. A pretty tall order if no training is ever taken place. It is a well-known fact that training an individual is far more effective than simply doing the work on someone else’s behalf. Therefore, understanding the benefits of coaching it is an important part of business life and is becoming more important.

Before you decide upon a course of action that involves executive all corporate coaching, to seek out businesses that capable of evaluating your technology infrastructure first. A technology coaching organization should be able to offer your business a formulated and structured approach to evaluating of systems and those who use them, combined with support recommendations on how to improve performance and productivity.

It may appear to be somewhat new age thinking, but taking a holistic approach to technology is the first step to ensuring peak performance. It also ensures that your business processes are in order before you potentially feel you need personal coaching.

Creating a work life balance assumes that you can prioritize and manage your workload. If your technology is wearing you down you will never be able to separate/differentiate between different issues you’re experiencing and the factors that can help your business change.

Source by Nigel Maine