Like in the case of any other economic theory there is no shortage of muddled up ideas about competitive advantage.

In this video, Ram Charan, co-author of the bestselling Execution and Confronting Reality, breaks some of the myths and misconceptions about competitive advantage. He also gives up a few tips on how businesses can remain competitive during crisis times.

To watch the full podcast of Ram Charan on: https://work2.org/rethinking-competitive-advantage-with-ram-charan/

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