Failure is perceived differently in different part of the world. Some cultures in the East are stern with failure whereas the west may look at it a little more mercifully. But overall there is a stigma of failure. How can a company, or an entrepreneur deal with it?

In this video, Thomas Eisenmann, author of the new book “Why Startups Fail” gives us an understanding of failure in the context of startups. He also talks to us about the 6 failure patterns mentioned in his book.

To watch the full podcast of Thomas Eisenmann follow us on: https://www.youtube.com/watch?v=FtbKaCNP8LM

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